NEW YORK — WildBrain CPLG, the Toronto media company’s London, UK-based brand licensing agency, today announced the appointment of Jasen Wright (above) to the newly created role of vice-president, North America.
Based in New York, Wright will be responsible for driving WildBrain CPLG’s North American efforts and expanding the agency’s portfolio of entertainment and lifestyle brands in the market, says WildBrain’s press release. Wright will report to WildBrain CPLG’s executive vice-president and managing director, Maarten Weck. WildBrain CPLG’s director of business development, Alyssa Gourlay, based in California, will report into Wright and will continue developing new local opportunities, says the release.
“Wright will have a strong focus on the ambitious plans for WildBrain’s proprietary brands this year and beyond, including Strawberry Shortcake, Caillou, Teletubbies and Chip & Potato. Additionally, Wright will lead the local growth of WildBrain CPLG’s wider portfolio of entertainment brands and expand existing relationships with partners including Square Enix and its iconic arcade gaming IP, Space Invaders. He will also drive WildBrain CPLG’s lifestyle portfolio in North America by forging new partnerships and building on existing represented brands, such as Absolut, Malibu, and Harvard and Yale universities,” reads the press release.
Most recently, Wright was vice-president of licensing and brand management at brand extension licensing agency Beanstalk, based in New York. While at Beanstalk, he led the global licensing business for Diageo’s spirit brands (Guinness, Baileys, Captain Morgan), Taco Bell, and Morton Salt. He also developed and executed the strategy for extending Stanley Black & Decker, U.S. Army, Ford Motor Company, Harley-Davidson, The Andy Warhol Foundation and Airheads into various categories including home, hardware, home improvement, auto accessories, toys, food and beverage, and confectionary.
For more on the announcement of Wright’s appointment, please click here.
