Telus announced Wednesday a partnership with Mila, the Quebec Artificial Intelligence Institute, to mutually “develop artificial intelligence (AI) for the benefit of society.”

The Vancouver-based telecom and the Montreal-based research institute “will explore state-of-the-art AI technologies and potential industry impacts for the benefit of Canadian customers,” a press release said.

“Translating generative AI’s groundbreaking capabilities into real solutions is a critical step in realizing amazing outcomes for our customers and communities,” Jaime Tatis, chief insights officer at TELUS, said in the release. “Through our collaboration with Mila, TELUS is dedicated to fostering the growth of AI talent in Canada and to building state-of-the-art AI technology that solves real challenges that will benefit customers.”

“This partnership between Mila and TELUS benefits from both organizations’ wide scope of activity, in the research sphere and in the industry sphere respectively,” Stéphane Létourneau, executive vice president of Mila, said in the release.

Telus follows in the footsteps of its telco rival Bell, which signed a three-year partnership with Mila this summer to develop “cutting-edge AI solutions” to enhance customer experience and optimize business operations.

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