RIMOUSKI, Que. — Telus announced today it is celebrating the tenth anniversary of maCommunauté, a local channel on Optik TV that showcases the eastern Quebec communities of Rimouski, the Gaspé Peninsula, Saint-Georges, Sainte-Marie, Montmagny, Baie-Comeau, Sept-Îles and surrounding communities.
“Since maCommunauté’s launch in 2012, $10 million has been invested in producing original shows locally by creators from different regions of eastern Quebec,” says a Telus press release.
“With content covering sports and cultural events, stories about prominent figures from different regions of Quebec, brief video segments on health and the outdoors, and shows on local issues, Quebec communities and their interests are always at the heart of maCommunauté’s mission.”
Since the channel’s launch, more than 280 original shows — over 700 hours of content — have been created by local producers, according to the release. Each year, about 20 videographers and more than 150 local volunteers take part in producing the channel’s content, the release says.
The maCommunauté YouTube channel, launched in 2016, has attracted more than four million views from 55 countries around the world, the release adds.
“maCommunauté is more than just a TV channel,” said Nathalie Dionne, interim vice-president of home solutions and customer experience for Quebec at Telus, in the release. “It creates quality time with our families, whether we’re watching youth content together or shows that introduce us to local talent. With maCommunauté, we give a voice to Quebec communities so that their opinions, passions and successes can be a part of our customers’ daily lives and entertainment.”
“maCommunauté is an avenue for producing original content that represents local audiences, content they can relate to and in which they can see themselves,” said Evelyne Lafleur Guy, producer at Tapis Rouge Films, a local company that has produced content for the channel.
“With maCommunauté, we no longer have to feel like we’re on the outside looking in at the content we watch. We feel represented. This channel highlights the rich culture and land of our various regions from a local perspective. It’s both an inside perspective and a high-visibility platform for showcasing the talent of Quebec content creators,” Lafleur Guy added.
To celebrate the channel’s tenth anniversary, the maCommunauté team released a video featuring some of the producers who have contributed to the channel’s content over the last 10 years.
In addition, maCommunauté announced its fall programming with new shows featuring local figures, professions and trades in the region, as well as youth content, including:
- Les yeux de mon camion, a show that “explores the Gaspé Peninsula alongside heavy equipment operators, introducing viewers to their stories, career paths and daily work,” the release explains.
- 1001 visages, a program featuring “exceptional people who stand out for their personalities, jobs and community involvement” in Quebec’s outlying regions.
- Papi Toucroche, a show for younger children that “revisits classic tales, told through the lens of Papi’s not entirely reliable memory. This children’s show offers plenty of laughs and surprises,” the release says.
Telus Optik TV subscribers can view maCommunauté on channel 511 and on Video on Demand on channel 497.
For more, please click here.
Image borrowed from Telus’ maCommunauté webpage.
