VANCOUVER — In its second year supporting small businesses during the pandemic through its national #StandWithOwners initiative, Telus announced today it is doubling its commitment by investing $1 million to promote Canadian small businesses in 2021.
“Small business owners have demonstrated incredible strength and ingenuity as they pivoted and innovated throughout the Covid-19 pandemic, and Telus is proudly supporting them with funding, localized advertising, and mentorship as they move forward,” reads Telus’s press release.
“We continue to be inspired by the courage and determination of Canadian small business owners as they navigate long periods of lockdown and evolving restrictions to keep their dreams alive,” said Navin Arora, executive vice-president of Telus and president of Telus Business Solutions, in the release. “With nearly 69% of Canada’s total private labour force being employed by small businesses, it has never been more important to rally behind and stand with owners. As we renew our commitment, we are asking Canadians to make one too. Commit to supporting your favourite small business this year. Together we can recognize and champion the owners that make our communities so special.”
Some of the ways for Canadians and small businesses to participate in #StandWithOwners include the following:
- Telus Small Business Application: Owners can apply to receive $10,000 and personalized local advertising campaigns to help create awareness and drive revenue for their business. Winners will be chosen weekly and showcased on com/standwithowners.
- Canadians are invited to take action and make a commitment to stand with their favourite small business this year. Canadians can show their support on social media by tagging their chosen business and using the hashtag #StandWithOwners. Bonus: participating Canadians will be entered to win a $500 gift card towards the small business they’ve nominated.
- Telus is engaging industry experts and will launch a series of online resources to help guide small business owners to develop effective digital marketing campaigns to drive awareness and sales.
- To help small business owners prioritize their mental and physical wellbeing, Telus is hosting a health and wellness virtual panel with experts to discuss the ways owners can better look after themselves and their employees.
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