NEW YORK — ViacomCBS announced last week it is unifying its U.S. and international businesses under a simplified global leadership structure.
“These changes enable a truly global approach to brand management, content acquisitions and licensing across ViacomCBS’ networks around the world,” said Bob Bakish, president and CEO.
Dan Cohen, president of ViacomCBS Global Distribution Group, will add distribution of ViacomCBS International Studios content to his group’s mandate, which will also oversee all ViacomCBS content licensing and distribution globally.
Barbara Zaneri has been appointed chief program acquisitions officer for ViacomCBS, which reflects her expanded role leading all acquisitions globally across linear, streaming and pay services.
Chris McCarthy has been promoted to president and CEO of MTV Entertainment Group, with global oversight for the group’s brands, which include MTV, Comedy Central, Paramount Network, Smithsonian Channel, Pop TV, CMT, VH1, TV Land and Logo. Similarly, Brian Robbins has been appointed president and CEO with global oversight for Nickelodeon and its associated kids and family brands.
George Cheeks, president and CEO of CBS, will see his role expand to include responsibility for a global content strategy across ViacomCBS’ free-to-air networks around the world.
McCarthy, Robbins and Cheeks will continue to report to Bakish and work closely with Raffaele Annecchino, president and CEO of ViacomCBS Networks International (VCNI).
Zaneri will continue to report to McCarthy and partner closely with leaders across ViacomCBS and VCNI.
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