Stingray Advertising announced Wednesday the expansion of its retail media network with the introduction of video advertising across Metro Inc.’s food and pharmacy banners.
This new offering builds on the companies’ existing in-store audio advertising partnership and enables brands to use Stingray Advertising’s dynamic platform to engage shoppers through digital signage, explains a Stingray press release.
“Advertisers have the flexibility to use either existing creative or choose from Stingray Advertising’s six animated templates which are designed to be conducive to a physical retail environment while complementing the shopper’s in-store experience: aisle driver, brand driver, co-branded driver, direct response, recipe driver, and web driver,” the release says.
Stingray Advertising has teamed up with Vistar Media for delivery of video advertising inventory across the Metro retail network. “By leveraging Vistar’s advanced technology platform, Stingray Advertising can efficiently manage and optimize all in-store video advertising campaigns directly while also offering programmatic deal types, such as PMPs,” the release adds.
The expanded retail advertising network now encompasses 576 locations across Metro grocery banners, including Metro locations in Quebec and Ontario, as well as Super C and Adonis stores in Quebec, and Food Basics in Ontario.
In early 2025, these same video advertising solutions will be offered in 316 Metro pharmacy locations, including Jean Coutu, Brunet, Metro Pharmacy, and Food Basics Pharmacy, according to Stingray’s press release.
The initial rollout includes screens at the entrance of every location, with further expansion of in-store video ads planned in the near future, Stingray says.
“The addition of in-store video advertising at METRO banners significantly enhances our retail media network, offering brands innovative ways to connect with consumers through the power of both sight and sound,” Ryan Fuss, senior vice president of Stingray Advertising, said in a statement. “We are excited to broaden our partnership with METRO while providing advertisers with an increasingly diversified portfolio of impactful retail media opportunities.”
Image via Stingray
