TORONTO – One in four Canadians tuned-in to Saturday’s 12 ½ hour marathon broadcast of Scotiabank Hockey Day in Canada on Sportsnet, Citytv and CBC.
The broadcast, live from Swift Current, SK, reached a total of 9.6 million Canadians, up 5% from last year’s broadcast, and marked the fourth consecutive year of audience growth for the annual event.
Quoting Numeris data, Sportsnet added that the average minute audience for the Celebrating the Game pre-show was up 32% year-over-year, and that the game between the Toronto Maple Leafs and the Montreal Canadiens was the most-watched program in Canada on Saturday with an average minute audience of 2.2 million viewers.
“Scotiabank Hockey Day in Canada is one of the marquee events in the hockey calendar,” said Rogers’ Sportsnet & NHL Productions VP Rob Corte, in the news release. “It has become a much-anticipated tradition for Canadians coast-to-coast, with this year’s broadcast being particularly emotional, focusing on the theme of courage. Sportsnet, along with our great partners at Scotiabank, could not be more thankful to the local organizing committee and the city of Swift Current. The community lives and breathes hockey and their support and passion was tremendous from start to finish. Swift Current offered the perfect setting to inspire Canadians who tuned in from across the nation.”
