TORONTO – Rogers Sports and Media (RSM) announced today it has launched RSM Ad Manager, a self-serve advertising platform.
“The platform automates the ad buy process and offers greater flexibility to advertisers, allowing businesses of all sizes to easily access RSM’s extensive portfolio of digital content and streaming platforms,” a press release explains.
DanAds, a provider of self-serve advertising technology, developed the platform.
“We are making it even easier for small and medium-sized businesses to engage their customers through premium digital content and streaming services owned and represented by Rogers Sports & Media, including trusted brands like Sportsnet and SN NOW, Citytv, FX, TUBI, MLB.com and NHL.com, and Véro,” said Al Dark, chief revenue officer at RSM, in the release.
“By leveraging our world-class media assets, RSM Ad Manager provides a seamless solution for marketers to maximize reach, frequency, and impact.”
RSM reaches 32 million Canadians each week across its platforms and channels, “and serves over five billion digital impressions a year,” according to the release. “With RSM Ad Manager, Rogers Sports & Media now offers advertising across its digital properties starting with budgets as low as $350.” (For product options for advertisers, please click here.)
“We are proud to partner with RSM to bring self-serve advertising to a new sector of the Canadian business community,” DanAds co-founder and executive vice-president of sales Peo Persson said. “This technology allows SMEs to access premium advertising space in environments that offer brand safety and unlocks a new community of advertisers for publishers.”
