Ojibwe-artist designed shirt campaign raised $100,000 in 2020
TORONTO – To support Canadian education on the history and impact of Canada’s residential school system and advocate for action on reconciliation, Rogers Communications today relaunched its orange t-shirt fundraising campaign to support the Orange Shirt Society.
Designed by Ojibwe artist Patrick Hunter and initially commissioned by Rogers in 2020, all proceeds from sales of the t-shirt will go directly to the Orange Shirt Society, which helps expand Indigenous education across Canada, and brings greater awareness to the individual, family and community inter-generational impacts of Residential Schools, says the company press release.
Canadians can support the campaign starting on June 30 through TSC at tsc.ca/wewearorange.
Canada’s history of the residential schools and the trauma it has left behind for generations of Indigenous peoples across the country is still very much a reality, as recent headlines make painfully clear. Survivors and their families continue their healing today, including author Phyllis Webstad who was sent to a residential school in 1973 when she was six years old. Her personal experience inspired Orange Shirt Day.
“What really prompted the birth of Orange Shirt Society was Canadians really looking for the next step in building Truth and Reconciliation and this continues to be increasingly significant,” said Webstad, in the release.
For more, please click here.
