TORONTO – Rogers let go 375 employees on Tuesday in the face of stiff competition and declining revenues.
Company spokesperson Patricia Trott told Cartt.ca that the layoffs, which are effective immediately, are spread across Rogers’ cable and wireless businesses in areas including operations and sales/marketing, plus includes some management roles.
“It was a very, very difficult decision for us, and is part of a comprehensive approach that we announced earlier this year around cost management and improving productivity”, she said in the interview.
Trott said that Rogers is also reviewing other cost saving initiative such as trimming discretionary spending and tightening up its supply team management. The communications giant already eliminated 300 positions last March.
“While we know that we have to continue with cost management, we’re really focussing on driving the business forward and on driving revenue”, she added, citing Rogers’ new mobile payment system with CIBC and machine-to-machine services as potential revenue generating opportunities that the company is “really excited about”.
Rogers currently employs about 30,000.
