TORONTO – Rogers officially announced their broadband portal on Monday, with the public unveiling of Rogers On Demand On-line.
As Cartt.ca reported last week, any customer with a Rogers account can register to receive select content free of charge via any streaming Internet connection within Canada.
The initial BETA roll out will feature more than 1000 hours of aggregated content from 17 broadcast and production partners and 30 channels. Rogers Cable customers with matching cable TV subscriptions will also be able to access on-line a selection of their own specialty TV programming that they subscribe to at home.
"Rogers On Demand On-line is an extension of the existing cable television model which customers have come to enjoy and rely on at home that truly revolutionizes the world of entertainment and provides the most convenient TV content access ever made available," said David Purdy, VP of video product management, in the announcement. "By expanding the TV experience to the Internet, Rogers customers can now take TV beyond the box with their favorite shows, movies, TV classics and exclusive content – all in one place from virtually any place – wherever they have an Internet connection in Canada. And this is just the beginning."
Rogers also announced that the Starcom MediaVest Group, on behalf of their clients including Research In Motion, Kellogg’s, Kraft, and Samsung, have signed an exclusive launch sponsorship with Rogers on Demand On-line.
