BURLINGTON – Canadian motorsports channel REV TV today announced the launch of All North Racing, which will feature footage submitted by fans, tracks and racers themselves.
“All North Racing is a fan, racer, and track produced grassroots racing program that will take you to the heart of the action,” reads the press release. “It is Racing As it Was (RAW) before big budgets and massive haulers. Because of the submission-based nature of All North Racing, some events will be a little RAWer than others, with differences in quality and production, but never lacking in excitement. We want to bring the nation to grandstands across the country. You’ll swear you can smell the race fuel,” reads the release.
Along with its submission-based content, REV TV will also have a select number of live special editions which will be higher-production programs produced by the channel, but “still filled with the grit and local heroes you expect from All North Racing.”
There will be no cost to talent and tracks participating in the show. Airtime, editing, graphic packaging, closed-captioning services, and commentary — where required — will all be provided to them through this sponsorship, says the channel’s release. “REV TV will also be providing two 30 second commercials and two digital billboards per TV hour for tracks and talent to monetize. All North Racing is truly providing Canadian talent and tracks a national platform to showcase their talent and communities,” adds the release.
Submissions details for program airing consideration will be featured on revtv.ca starting Monday July 7th.
The live series will debut with a showcase of the Avion RS1 Cup Series from Area 27 in Oliver, BC. Formula 1 World Champion Jacques Villeneuve and Canadian racer Trevor Seibert designed the circuit, with Seibert and his company overseeing and performing every facet of the track build.
“The races coming up with the Avion RS1 Cup series are an amazing way to roll out the All North Racing program,” said Mike Garrow president of REV TV. “REV TV looks forward to working with various tracks, series and fans to air grassroots racing that will take you to the heart of the action from coast to coast,” he added.
For more, including race schedules, please click here.
