The Société professionnelle des auteurs, compositeurs du Québec et des artistes entrepreneurs (SPACQ-AE) has launched MUSIQC, a free music listening space dedicated to promoting and showcasing French-language music.
Acting as a discoverability portal, MUSIQC leverages users’ pre-existing subscriptions to online music services to offer them a way to discover, rediscover and listen to French-language works, at no additional cost, by providing a wide selection of playlists curated by a specialized, dedicated and human programming team, a SPACQ-AE press release says.
MUSIQC was created in response to the challenges faced by francophone music in a globalized market dominated by English-language and multilingual international content, SPACQ-AE says.
The promotion of French-language music is at the heart of a recent application to the CRTC by the Association des professionnels de l’edition musicale (APEM) that asks the CRTC to collect and make public data from online streaming services to allow publishers to evaluate how well their music is promoted on those services as part of the commission’s implementation of the Online Streaming Act.
Last month, the CRTC commissioned a study on strategies for the promotion, discoverability and prominence of audio and audiovisual Canadian content across the Canadian broadcasting system.
Image via SPACQ-AE
