TORONTO — Canadian audience measurement company Numeris announced today it has selected audio technology partners to help execute a proof of concept validating the design and methodology of the first phase of its new audio strategy, announced last fall.
The first phase of Numeris’s audio strategy — which it calls “Making Radio Measurement Whole” — integrates members’ radio census streaming data with Numeris’s radio meter service.
“This phase will calibrate radio PPM live streaming audiences using census data, ensuring we are capturing 100% of live stream radio tuning via any device,” explains Numeris’s press release.
For this first phase, Kantar Media will support Numeris with the methodology and data science, while Triton Digital’s Webcast Metrics will collect, filter and standardize incoming census data.
The second phase of its audio strategy (which Numeris has named “Same Ruler”) will measure non-broadcaster publishers and streaming services. “Work on this phase will start in 2022 and will use our existing PPM and online meter technology (via a single source panel) to measure pure play audio streaming services, providing a full view of the audio landscape. This includes unduplicated audiences between radio and streaming services and insights by device,” says the release.
“Leveraging the technology and expertise from our advancements in video measurement, these audio measurement innovations and our single source panel will pave the way for holistic cross-media audience measurement for members and our industry,” adds the release.
