MONTREAL — Since its rebranding at the end of August 2020, Bell Media’s Noovo (formerly the Remstar-owned V network) has seen a 10% increase in audience and 13% increase in average viewing time, compared to a year previous, the French-language channel announced today.
“These gains have occurred mainly during peak viewing hours, with Bell Media having invested heavily in original Quebec productions to enhance the channel’s programming since it was acquired,” reads Bell Media’s press release, which cites Numeris data comparing viewership numbers for the period between September 2020 to April 2021 (for Noovo) versus September 2019 to April 2020 (for V).
Bell completed its acquisition of Noovo’s predecessor, V, from Groupe V Média in May 2020.
“The first results for Noovo are convincing. The channel switched to a new format last fall, with local Quebec productions as the focal point. Clearly, the public is pleased with its offering, since more viewers than ever are now watching the channel,” said Suzane Landry, vice-president, content development, programming and news, for Bell Media in Quebec, in the press release.
“This year, the ten most-watched shows on Noovo are all original productions, of which half are new. All our teams can be proud of the work accomplished to date in a context, let us remember, that is most special for our producers. Our goal is to continue enhancing the offering by adding original, homegrown content on our conventional channel, for which we have major plans. In that regard, it has certainly made a highly promising start,” added Landry.
The channel has plenty of work to do, however, in the Quebec marketplace as Quebecor’s TVA and Radio-Canada have 29 of the top 30 rated shows.
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