TORONTO — NLogic, a Canadian provider of audience analysis software, technology and data integration services to the broadcast and advertising industry, announced this week it has entered into an exclusive partnership with Australia’s Adgile, which provides a performance management platform for TV advertising, to bring its real-time data and analytics capabilities for linear and on-demand TV to Canada.
Through this exclusive deal, NLogic will offer Adgile’s visual AI-enabled Analytics, Attribution and Activation product suite and Catalyst cloud-based performance management platform, making Adgile’s technology available to Canadian customers for the first time.
“Both Adgile and NLogic share a common ambition of creating a better, smarter TV industry for everyone — audiences, brands, agencies and broadcasters — through safeguarding and promoting TV’s proven strengths (quality of content, viewing experience, effective advertising practice and business outcomes) while advancing into a data-fuelled, technology-powered future that strikes the right balance between mass targeting and addressability at scale,” reads NLogic’s press release.
“We are very excited to be partnering with Adgile to bring their unique and powerful technology to Canada,” said David Phillips, president and COO of NLogic, in the release. “The two companies share a firm belief in the power of television and this partnership will create new and innovative ways of demonstrating that power to our clients and the industry at large.”
Paul Evans, CEO at Adgile, added: “This is a pivotal moment for Adgile as we replicate our proven performance management capabilities in Canada with NLogic. This combination of businesses feels transformative, bringing together NLogic’s strengths in data expertise and market knowledge with Adgile’s proprietary TV data sets and unique advertising effectiveness product suite.”
