OTTAWA – “We want to be recognized by Canadians as the leader in expressing Canadian culture and enriching democracy on their behalf,” said CBC president and CEO Hubert T. Lacroix, in presenting a new five-year plan for CBC/Radio-Canada.
“This is what will drive all of our actions over the next five years.”
Dubbed Everyone, Every way, this new focus reflects the transformation of the public broadcaster in the midst of a technological revolution, and about evolving alongside a changing country.
It’s a strategy that means to tightly tie CBC and Radio-Canada and all its divisions and resources to common priorities, while being flexible enough to reflect the uniqueness of individual markets, according to the document.
“Over the next five years, CBC/Radio-Canada will strengthen its commitment to original, innovative, high-quality Canadian content. We will also commit to airing at least 10 signature events per year in English and in French — events like Live Right Now and Concert inaugural de la nouvelle salle de concert de Montréal avec l’OSM — which bring Canadians together in large numbers, are delivered on multiple platforms, and have a meaningful impact on participants and viewers alike,” says the press release.
The plan calls for the expansion of the CBC’s regional footprint, launching new radio stations, introducing new local web sites and services, and increasing regional news and programming.
Radio-Canada will also produce local programming that can then be used for broadcast nationally, deliver more local and regional news, and provide more local French-language content on regional web sites, especially those outside of Quebec.
“And, in an evolving digital and on-demand world, CBC/Radio-Canada will continue its leadership in new platforms and digital services, doubling our investment over the next five years,” says the plan.
“The way forward will be about seizing the tremendous opportunity we have before us to truly change our relationship with Canadians on a national, community and personal level,” says Lacroix, in the release. “We can’t be all things to all people, but we can and must in some way be something for, and mean something to every Canadian.
Everyone, Every way is our commitment to Canadians, and it’s the measure by which we want to be judged. We will meet their expectations. Nothing less.”
The Corp identifies four ways it will hit its objectives:
• by creating and delivering original and innovative, quality Canadian content;
• by reflecting and drawing together all Canadians;
• by actively engaging with audiences; and
• by being cost-effective and accountable.
Additionally, to evaluate progress, the CBC has also developed metrics to track and assess its performance by service and genre against the strategy twice a year.
Check out Everyone, Every way by clicking here.
