HALIFAX – EastLink is throwing its hat into the competitive world of wireless starting next year.
Vice-president of marketing Dan MacDonald told Cartt.ca on Monday that after buying up spectrum in “a lot of different areas where our current wireline footprint is” almost two years ago, the Halifax-based company is busy building its own network in Nova Scotia and Prince Edward Island where it will launch wireless by mid-2012.
While Macdonald says the company has already decided which devices and what types of plans that it will offer at launch, it’s keeping those details under wraps until early next year.
“We do know them, but it’s just not appropriate to get in to that in this point in time”, he said during an interview. “It’s such a highly competitive industry that’s something that we’ll be keeping close to our vest right until the last minute.”
While acknowledging that some of EastLink’s competitors are “quite aggressive” in the Atlantic Canada market – Bell owned-Virgin Mobile opened a flagship store in Halifax last week, for example – MacDonald said that EastLink made the decision to launch wireless two years ago and that “nothing specific has changed” with company’s plan since that time.
“The service is going to be world-class and it’s going to give customers in Atlantic Canada a choice that we don’t think that they’ve had”, he added.
