Corus Entertainment announced last week W Network has secured six partnerships that build on its Hallmark Channel’s Countdown to Christmas annual programming event.
Running from Oct. 18 to Dec. 22, the annual event features 10 weeks of back-to-back holiday movies every day, including new exclusive movie premieres and three festive series, airing on W Network and also available to stream on StackTV.
Adding to this year’s holiday celebration, W Network is partnering with Hallmark Canada and Hallmark Media, Warner Music Canada, Canada’s Wonderland, Simon & Schuster, Penguin Random House Canada and Wattpad to deliver even more joy to viewers this season.
W Network has teamed up with Hallmark Canada and Hallmark Media for the Backstage Pass Contest, which offers viewers a chance to win a Canadian VIP set visit for a future Hallmark Channel movie. W Network viewers need to look for the code word revealed each week during Hallmark Channel’s Countdown to Christmas to enter for a chance to win. In addition, fans can follow @w_network and @stacktv on Instagram for a chance to win a Cozy Christmas prize pack.
For the fourth year in a row, Warner Music Canada has curated an Official Countdown to Christmas playlist, featuring a festive mix of new and classic holiday hits from artists including Michael Bublé, Mariah Carey, Taylor Swift, Kelly Clarkson, Ed Sheeran, Cher and many more.
W Network’s partnership with the Canada’s Wonderland amusement park offers families and friends the opportunity to enjoy holiday magic at WinterFest on select nights from Nov. 16 to Jan. 4. A limited-edition Countdown to Christmas candy cane hot chocolate will be available at the Christmas kiosk in the Yuletide Village. Corus radio stations 103.1 Fresh London, 104.5 Fresh Cornwall, 93.1 Fresh Barrie, Big 101.1 Barrie and Magic 106 Guelph are currently offering listeners a chance to win tickets to WinterFest.
Simon & Schuster and Penguin Random House Canada are each offering viewers a chance to win holiday book prize packs on W Network and StackTV social accounts.
In addition, W Network has partnered once again with Wattpad, a webnovel platform from Webtoon Entertainment, to promote Hallmark Channel’s Countdown to Christmas via banner placements on Wattpad’s mobile websites.
