TORONTO — Corus Entertainment had some news for its marketing and brand clients during its upfront presentation today, announcing a new client offering with “Unboxed by Corus” as well as the addition of 115,000 new Canadian creators to its Kin Community Canada creator media studio.
“Unboxed by Corus” is “an integrated product discovery and sampling program designed to provide brands with new ways to drive trial and product discovery by connecting brands with Corus’s engaged audiences,” reads the company’s press release.
“Following tremendous success with a pilot program, we’re excited to roll out a suite of new integration opportunities for brands that connect them to our audiences, bridging the gap between awareness and transaction,” said Dervla Kelly, senior vice-president of marketing and so.da, Corus Entertainment’s social digital agency, in the release.
The “Unboxed by Corus” program will feature sampling opportunities such as “The Foodie Box” from Food Network Canada or “The Glam Box” from Slice, each filled with custom products and samples from Corus’s brand partners and amplified by its suite of digital and linear platforms. Journalists got a sample of a Foodie Box this week, full of tasty things which will only add to our Covid spread…
Clients can also augment their campaigns with additional components powered by Corus, including: editorial product reviews and testimonials, remarketing, integration into Corus’s Amazon storefronts, and amplification through Corus’s Kin creators, says the press release.
Further to today’s Kin Community Canada announcement, Corus says its influencer marketing and media strategy will expand later this month with an additional 8,000 Canadian TikTok creators joining the Kin community.
The new creators joining Kin “span the full spectrum of vital media categories, delivering expertise, authority and engaged audiences across arts and culture, entertainment, fashion, beauty, food, home and DIY, wellness, parenting, and much more,” says the release.
