OTTAWA – CBC/Radio-Canada appeared before the Standing Committee on Canadian Heritage Tuesday morning to provide an update on the progress of its five-year strategic plan launched last February.
The plan, known as Everyone, Every way, promises to improve regional coverage and expand local service to more than 6 million Canadians over the next five years; to double the investment made in digital platforms; and to offer more Canadian programming.
In the nine months since the launch of the strategy, the public broadcaster noted that it has:
– Announced new CBC radio stations in Kamloops, London and Waterloo, and weekend television news service in Calgary, Edmonton, Toronto, Ottawa, the Maritimes, and St. John's;
– Accelerated development of a new multimedia station in Rimouski to provide improved regional service across Eastern Quebec;
– Launched a new mobile app for CBC News;
– Launched Radio-Canada's new online music service Espace.mu, and;
– Unveiled multiplatform programming designed to deliver cultural impact and to bring together Canadians such as 1 day/Un Jour and Live From Montreal.
"Everyone, Every way is our promise to Canadians and the measure by which we want to be judged and held to account," said president and CEO Hubert Lacroix, in a statement. "Our strategic plan exists to ensure that Canadians know exactly what they can expect from their public broadcaster in return for their investment in us. They're now seeing tangible results: new stations, new applications, multi-platform signature events. We always welcome the chance to talk to Parliament about what we do for Canadians and how we do it."
Click here for more on the Corp’s strategy.
