LAST FALL, JUST BEFORE THE annual onslaught of new television programming was scheduled to air, a few friends and I discussed cutting the cord. One couple said they were doing … Read more
AS THE WAYS IN WHICH consumers can get video content proliferate, traditional media producers and distributors are worried about their future. They hear tons of anecdotal evidence that Canadians are … Read more
IN THE MIDST OF THE RECESSION, when big advertisers like carmakers were hardly spending and traditional media like television and newspapers were bearing the full brunt of the pullback, I … Read more
THIS MONTH, CARTT.CA INVESTIGATES is analyzing the myriad changes underway in television advertising. Two weeks ago, we found the appetite for new ways to reach consumers via the TV platform … Read more
THIS MONTH, CARTT.CA INVESTIGATES is analyzing the myriad changes underway in television advertising. Last week, we found the appetite for new ways to reach consumers via the TV platform is … Read more