LOS ANGELES and TORONTO – As part of the company’s U.S. expansion, Blue Ant Media has launched three new linear channels on The Roku Channel.
The new family and kid-friendly channels on Roku include award-winning wildlife and nature brand Love Nature (and Love Nature Español) as well as ZooMoo, a children’s offering devoted entirely to the animal world. (Pictured is ZooMoo’s Kooki’s Crafty Show)
The deal is part of Roku’s expansion of its free live/linear channel lineup, which now offers more than 100 free channels to its users and reaches households with an estimated 36 million people, reads the press release. Love Nature and ZooMoo are also launching in conjunction with Roku’s new Live TV Channel Guide, which offers users a new, easy to navigate, on screen guide experience.
“Blue Ant Media’s partnership with Roku is an important step in our AVOD expansion in the U.S. market because it allows us to introduce our suite of premium brands to one of the largest and most engaged streaming audiences in the world,” said Ward Platt, Blue Ant’s CEO of kids and global networks. “Audiences can expect an award-winning lineup of nature and kids programming, which is now in high demand as parents seek out shows they can trust for their children during these unprecedented times.”
