MONTREAL – Bell scored an exclusive deal with the National Football League Wednesday which will see live games, including the Super Bowl, offered to Bell Mobility customers across the country.
The multi-year relationship also includes the NFL Network, a channel owned and operated by the NFL, which provides 24/7 League coverage including games and highlights.
“Watching football just got better as Canadians can, for the first time, get in on all the NFL action right on their mobile phones”, said Wade Oosterman, president of Bell Mobility and chief brand officer for Bell, in the announcement. “The NFL is hugely popular with Canadians and Bell is very excited to be the league’s exclusive wireless telecommunications service sponsor in Canada."
For the 2010 season, NFL video content is included with a Bell Mobile TV subscription for $8 a month as a stand-alone feature, plus applicable data charges.
