Are consumers kicking the TV habit and cutting the cord? Yes, more than the numbers show
LAST FALL, JUST BEFORE THE annual onslaught of new television programming was scheduled to air, a few friends and I discussed cutting the cord. One couple said they were doing […]
TV ADS Part III: While the plain old TV ad model crumbles, new possibilities grow from the rubble
THIS MONTH, CARTT.CA INVESTIGATES is analyzing the myriad changes underway in television advertising. Two weeks ago, we found the appetite for new ways to reach consumers via the TV platform […]
PART II: Addressable TV ads inch closer to mainstream, but much work remains
THIS MONTH, CARTT.CA INVESTIGATES is analyzing the myriad changes underway in television advertising. Last week, we found the appetite for new ways to reach consumers via the TV platform is […]
Part I: TV advertising is changing – whether we’re ready or not – but are we willing to embrace it?
SOON AFTER THE INTRODUCTION of TV in the late 1940s and early ’50s, came the 30-second commercial spot. It became the standard of television advertising and, despite complaints about its […]