TORONTO and MUMBAI — QYou Media Inc. announced today The Q India and its recently announced app QPlay have secured a co-marketing agreement with cricket predictive app InPlay Cricket and its affiliated website CricketNews.com.
The co-promotion initiative is being launched during the ICC Men’s T20 World Cup tournament, which runs from Oct. 16 to Nov. 13.
“The co-marketing effort will see QPlay advertised and marketed on the InPlay Cricket app and on CricketNews.com. In return, the two cricket products will be similarly advertised across QPlay’s five channels, with a particular emphasis on the recently launched QGameX. The parties will share all revenue generated via the co-marketing efforts on an affiliate basis,” reads a press release.
QPlay’s five channels currently include the flagship mass entertainment Hindi channel The Q, the regional content channel The Q Marathi, the animated content channel Q Kahaniyan, the comedy-focused channel Q Comedistaan and the live gaming channel QGameX.
The free QPlay app will be offered from the Google Play store and Apple App Store and directly on Smart TVs and mobile devices, the release says.
The InPlay Cricket app “allows users to predict fixture results with prizes offered for correct guesses,” the release explains.
“CricketNews.com is an all-encompassing site for cricket news and will feature daily stories and updates on this year’s T20 World Cup, set in the host country of Australia,” the release adds.
“One cannot understate how obsessive the country of India is about cricket. It seems to capture the attention and passion of the entire nation,” said QYou Media CEO and co-founder Curt Marvis, in the release. “We could not imagine a better category to begin drawing attention to QPlay and our brand than by tapping into that world with an app and website made specifically for cricket fans, particularly during the T20 tournament.
“We believe a channel like QGameX along with all of our channels featuring content from digital and social stars will resonate with these massive audiences. We look forward to driving downloads, traffic and revenue along the way as we begin our move into the Direct to Consumer market in India.”
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