TORONTO and MUMBAI — QYou Media Inc. announced today The Q India has launched its first direct-to-consumer app, Q Play, which offers all five Q India channels as well as all new future content offerings from The Q India.
The free, ad-supported app does not require registration and can be downloaded from the Google Play store to run directly on smart TVs and mobile devices.
Q Play currently carries the flagship mass entertainment Hindi channel The Q, the regional content channel The Q Marathi, the animated content channel Q Kahaniyan, the comedy-focused channel Q Comedistaan and the recently launched live gaming channel QGameX.
At present, The Q India reaches more than 125 million viewers weekly via its Q-branded content channels, according to a press release.
“All channels feature content that is based upon The Q’s unique programming approach highlighting the best content from social media creators and digital media stars,” the release explains. “With Q PLAY, all of this unique, fresh, relatable and exciting content will be found in one app with many more new channels set to be added in the future.”
“In less than 2 years we have grown the audience for Q India branded content from single digit millions to over 125 million every week,” said QYou Media CEO and co-founder Curt Marvis, in the release. “This is a major accomplishment that is driving much of our product development in 2022 and beyond. We call it our ‘loudspeaker’ and we fully intend to use it to deepen our engagement directly with our followers. This also increases our ability to deliver interactive and more targeted content and brand offerings to ultimately monetize our audience as effectively as possible.”
Q India COO and head of digital initiatives Krishna Menon added: “We are thrilled to get Q PLAY launched into the market. This will open up a myriad of new possibilities for us that simply are not possible when you are exclusively relying on third party platforms for distribution. It will take us time to build and grow our user base, but this app is the tip of the spear around our digital objective to create a growing one on one customer relationship with our brand.”
To watch a video teaser for the Q Play app, please click here.
Q Play logo provided by QYou Media.
