LONDON, U.K. — Global licensing agency WildBrain CPLG announced today its dedicated corporate and lifestyle division, Aspire, has secured multi-territory rights for the British clothing and accessories brand Lyle & Scott.
The deal will see Aspire represent Lyle & Scott in the U.K. and Ireland, Europe, MENA (Middle East and North Africa), Canada, the U.S. and Australia, “with scope to explore additional territories, such as Asia,” a press release says.
Founded in Scotland in 1874, but now based in London, Lyle & Scott is best known for its golf knitwear and polo shirts.
The partnership between Aspire and Lyle & Scott “will focus on extending the brand into broader categories, including luggage, leather goods, watches, jewellery, fragrance, personal care, gifting, pet accessories, NFTs, gaming, experiential activations and co-branded collaborations,” the release reads.
“Lyle & Scott is recognised around the world for its timeless styles, quality craftsmanship and the many sub-cultures the brand has inspired during its rich history,” said Victoria Whellans, commercial director at Aspire, in the release.
“It’s an exciting addition in the fashion space to our growing ASPIRE roster, and we’re looking forward to collaborating closely with the team as we utilise our experience in working with heritage brands to drive innovation through creative consumer product extensions.”
“Our partnership with ASPIRE is a huge step forward for our brand, within product licensing but also more generally,” said Ben Gunn, Lyle & Scott brand director. “Our customer is passionate, be that about football, golf or the clothes they wear. The ASPIRE team works with some amazing companies in the brand licensing industry and we’re hugely proud to have them as our partner.”
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Photo provided by WildBrain CPLG.
