WOODSTOCK, N.B. — Rural-focused broadband provider Xplornet Communications Inc. announced today the company has rebranded as Xplore Inc. “to better reflect its identity, vision, and future,” according to a press release.
The new name and brand “underscore Xplore’s commitment to being Canada’s fibre and 5G broadband company for rural living,” the release reads.
The company’s new logo (above) replaces its “historical blue and grey palette” with “shades of green, inspired by Canada’s northern lights,” the release explains.
“For nearly 20 years, we have chosen to focus on providing broadband to Canadians who have opted to enjoy rural living,” said Allison Lenehan, president and CEO of Xplore Inc., in the release. “Today, Xplore is committing to the relentless pursuit of an improved broadband experience for the better everyday living of rural Canadians. We have already started with the rollout of Xplore’s new fibre-to-the-premise and 5G broadband services.”
As part of its commitment, Xplore is enabling rural Canadians to connect to gigabit speeds on a next-generation 100% fibre network, the release says, adding “Xplore Fibre is already available in parts of Alberta, Ontario and Prince Edward Island, with more projects underway in seven provinces.”
In addition, Xplore has rolled out Canada’s first rural 5G standalone network, powered by Ericsson equipment, to offer download speeds up to 100 Mbps, the release says.
“This is the next era of our company’s story — a new name, new brand, new world-class technologies, and a renewed commitment to supporting and improving rural living for our customers,” Lenehan said.
In addition to the company’s rebrand to Xplore, its commercial division Xplornet Enterprise Solutions is now named Xplore Business.
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