BRANTFORD, Ont. – Evanov Communications today announced it has hired Scot Turner as its Brantford cluster program director.
Concurrently, the broadcaster retired The Jewel 92 branding on CKPC-FM 92.1. in favour of LITE 92 and launched Friday morning.
The LITE 92 format will retain the best elements of the former Jewel, while skewing slightly younger and be more current in its soft, melodic, pop sound, says the company press release. “While the music spans from the 70s to today, LITE 92 will include more current hits from artists such as Ed Sheeran, Adele and Maroon 5.”
Turner (above) brings over 40 years of radio experience to his new role, including tenures with CFNY/102.1 The Edge (Toronto) and over 23 years as program director at stations such as Energy 108 (Toronto/Hamilton/Burlington), The Beat (Vancouver), Dave Rocks and The Beat (Kitchener).
Most recently, he was program director and operations manager for Bell Media’s KFUN Kitchener where he led them to the best ratings in the
station’s 10-year history, says the Evanoc release.
“The LITE 92 format on this very large signal that covers Brantford and hundreds of kilometers around it, will serve its current audience and bring new listeners who are looking for a station that serves that soft, melodic pop sound they love so much. These last few years have been challenging for many sectors, including ours. This proactive move will deliver better results for listeners and advertisers alike,” said Turner.
The other two stations in the company’s Brantford group are Hot Country 93.9 and Arise Christian Radio AM 1380.
Evanov operates 16 stations in a variety of markets.
