MONTREAL — Quebecor today launched a new identity and image for its advertising sales team — Quebecor Expertise Media.
The new branding (see the new logo above) was announced to Quebecor’s clients in a newsletter that included a “video manifesto” in which the company showcases its renewed commitment to its advertisers’ goals.
“When I started at Quebecor, I wanted to shift our approach and change our strategies, I wanted to use our unique and converging ecosystem to optimize our partners’ media placements,” said Patrick Jutras, senior vice-president and chief advertising officer of Quebecor and Groupe TVA, in a press release. “Today, this vision is coming to life with a new name and a new graphic identity, that better reflects what we are: an experienced team of dedicated people, representing the brands that bring us together and one of a kind local platforms. By pooling our talents together, we join forces so that each and every one of our clients may benefit from our expertise.”
For more about Quebecor Expertise Media, please click here.
