TORONTO – The Canada Media Fund (CMF) said last week it will invest $364 million in Canada’s television and digital media industries in its upcoming fiscal year. It also published program guidelines for the 2021-2022 fiscal year. The breakdown of the 2021-2022 program budget can be seen below.
That cash all comes from Canadians, most through a small percentage of the pay-TV bills Canadians pay every month to the companies you see above, along with some from the federal government.
“Over the past year, our industry has overcome some of the most challenging times in decades,” said Valerie Creighton, president and CEO of the CMF in a press release. “The Covid-19 pandemic brought most sectors of the economy to a standstill, including ours. Over that period, the CMF remained a reliable partner to our clients and stakeholders, as we effectively delivered over $100 million in emergency relief funds, in addition to the $353 million contributed to our regular programs.“
That extra dough came from the federal government which used the CMF to funnel pandemic aid to the production industry.
“The CMF also led an industry-wide conversation on how to tackle issues of systemic racism and discrimination in our sector. We’re proud to introduce tangible measures to our 2021-2022 programs which promote equity, inclusion, and diversity. Our industry will not flourish without the voices and stories from underrepresented communities. Canada’s culture will be made richer still thanks to the diversity of perspectives and stories on our screens,” added Creighton.
For the full release, please click here.
