WASHINGTON, D.C. – Blue Ant Media’s Love Nature, a family-friendly wildlife and nature brand, announced today its launch on the free, ad-supported streaming service, Xumo.
The deal represents Love Nature’s official debut in the U.S. market as a linear channel and VOD destination “and will give Xumo’s viewers access to a sampling of the brand’s award-winning wildlife and nature programming. This partnership is an extension of Blue Ant Media’s existing relationship with the streaming service, which includes the recently launched gaming channel, Arcade Cloud and children’s nature channel, ZooMoo, on the platform,” says the press release,
As well, Love Nature is Xumo’s first-ever dedicated wildlife and nature-based channel and joins a growing roster of more than 190 channels, currently available in 45 million U.S. households across a multiscreen network of smart TVs, mobile devices and streaming boxes.
The partnership is “significant as it marks our entry into the U.S. linear channel market with the Love Nature brand,” said Ward Platt, Blue Ant’s CEO of kids and global networks, in the release. “We’re committed to bringing our compelling original series and documentaries to wildlife and nature fans everywhere. Partnering with a premium AVOD service like Xumo helps us achieve this goal and speaks to the strength of storytelling our content provides.”
www.blueantmedia.com
www.xumo.tv
