TORONTO – Still-new Vidéotron CEO Jean-Francois Pruneau is happy with the way the Fizz brand has taken off in Quebec, amassing 10,000 mobile subscribers in the first two months after its launch late last year.
The brand, where customers bring their own device and sign-up is online only, is targeted at younger, single Quebecers – primarily in Montreal for now. It’s base also skews more Anglophone than the main Vidéotron wireless brand, he told a group of investors at Tuesday’s Scotiabank Telecom,. Media and Technology conference.
Next up for Vidéotron is Fizz Internet, launched this month targeting lower income urban Canadians but which is aimed squarely at third party internet resellers who have taken customers away from their main brand. Fizz offers four plans at $45, $55, $65 and $75 a month. It’s not bundled with anything else and it offers unlimited data.
“What we're aiming for with Fizz Internet is really… the resellers market,” said Pruneau. “They are getting traction thanks to CRTC with their new (wholesale) rates that are much lower than they were before.
“So, with Fizz Internet I believe we have the right weapon to fight the resellers essentially, and… if Fizz Internet works as well as Fizz Mobile, I think we're in very good shape for 2019.”
