MONTREAL – Canada’s public producer has launched Canada’s first film application for the Android platform.
The NFB said that the new app, which is available here or in the Entertainment category of the Android Market, allows access to 1,500 NFB films that Android users can watch for free. Users may also search the entire collection of NFB films, explore films by thematic channels, create a favourites list, and share films by e-mail, Twitter or Facebook – all from a mobile phone.
“We are passionately committed to serving Canadians in engaging and innovative ways; as Canadians change their viewing habits we must accompany them”, said Government Film Commissioner and NFB chair Tom Perlmutter, in the announcement. “Making the richness and depth of the NFB collection and our startling new works available on the most popular on-line and mobile platforms such as the Android ensures that Canadian works by Canadian creators representing Canadian points of view take pride of place in the vast globalized range of video consumed in the digital space.”
The NFB, which already has an iPhone app, is preparing to release a major upgrade of its iPad app later this spring with improved user experience and stability, and several new features.
