TORONTO – Rogers has started up a new customer-focused blog called ‘Rogers RedBoard’ in an effort to further connect with its customers.
“RedBoard will be a place where we can talk about our vision, explain our services and policies and geek out about the latest new technology”, reads a post from social media senior director, Keith McArthur. “Our goal is to keep jargon to a minimum and to focus on providing useful information, interviews with decision makers and answers to your questions.”
What’s with the name? A play on the word ‘whiteboard’, often used in meetings rooms, this “Rogers-red version is a place to post ideas, explain concepts and collaborate on solutions”, the site explains.
