VANCOUVER – Rogers must stop referring to itself as “Canada’s most reliable network” by the end of this week, said Justice Christopher Grauer in a written order.
As reported by Cartt.ca, after launching its own HSPA wireless network in partnership with Bell last month, Telus filed a lawsuit to halt the use of Rogers’ marketing claims of being the fastest and most reliable network.
While Rogers has already dropped the “fastest” claim, it steadfastly held on to the “most reliable” title in its advertising. But Justice Grauer has ordered Rogers to drop the reference from its website and all other Internet advertising immediately, and has given it until Thursday to delete the reference from its TV, radio and newspaper ads, as well as flyers, posters and other in-store promotional materials.
Brochures and other documentation intended for distribution to customers have until December 18, 2009 to be amended.
In an email to Cartt.ca on Tuesday, a Telus spokesperson said that the company “was pleased” with the judge’s ruling and the court order.
– Lesley Hunter
