TORONTO – In addition to shattering TV viewing records, Canada’s Olympic broadcast media consortium set a record in on-line viewership for a Canadian broadcaster during the Vancouver 2010 Olympic Winter Games with 28.5 million videos viewed, totaling 7.2 million hours of video consumption.
By the end of the Closing Ceremony, the websites CTVOlympics.ca and RDSolympiques.ca had served up nearly five times more page views for Vancouver 2010 than Beijing 2008, as 215 million pages were viewed by 12.3 million unique visitors.
On average, on-line viewers watched 54 minutes of video each day of the Games. With 14.4 million live HD video views and 14.1 million on-demand HD video views, the two websites delivered nearly six times the amount of video reported on-line for Beijing.
Included in these numbers are 259,079 mobile video views. Not surprisingly, the most mobile streams (34,743) for Vancouver 2010 were delivered during the men’s gold medal hockey game.
