VANCOUVER – Astral Media Outdoor has expanded its digital board network to include Vancouver and Toronto.
The digital signs feature LED (light emitting diode) lighting capable of reproducing a multitude of colours in high resolution. Readable during the day or night, the digital boards display six static advertising messages rotating in 10 second intervals.
“Advertisers now have access to the latest outdoor advertising technology in Canada’s top three advertising markets,” said AMO president Luc Sabbatini, in the announcement. “This national digital network reaffirms our commitment to continue leading the industry by providing the most innovative and creative solutions to best meet the needs of our customers.”
AMO launched ten digital boards in Montreal last spring. The network is expected to be fully operational by early December.
