PHILADELPHIA – Rogers Communications and Cisco said today the big Canadian MSO will use Cisco’s switched digital video system for its Ontario customers.
As Cartt.ca first reported in January, Rogers has already said it will launch the bandwidth-saving technology this year.
With the accelerating rollout of advanced, bandwidth-hungry digital services, such as high-definition and video on demand, SDV helps operators more efficiently utilize bandwidth, while priming their site operations for next-generation advanced services and new revenue-generating opportunities.
Mainly, SDV allows operators to send only requested digital channels to its customers set top boxes, rather than all channels at once. The technology is to be invisible to the consumer, who will be able to see any channel they want, just as before the deployment of SDV/
"As cable operators continue to evolve from service providers to ‘experience providers,’ we’re evolving our network solutions so they may better utilize the hybrid fiber-coaxial spectrum," said Greg Hardy, vice president of business development for Cisco’s service provider video technology group (the old Scientific Atlanta group). "Our scalable SDV solution helps enable service providers to strategically expand their network and service offerings for years to come."
When the installation is completed, Rogers Cable customers will receive switched services, encryption and quadrature amplitude modulators (QAMs). Cisco’s widely deployed SDV platform is based on open cable TV (CATV) industry and Internet Protocol-based (IP) standards, and it interfaces between all network elements. Cisco’s SDV solution further includes a comprehensive service and support offering designed to meet aggressive deployment schedules and provide long-term technical and operations support.
